ABOUT

Brands face a major obstacle: distribution. Added to that, a showroom or boutique represents a big investment for a young brand and a risk.

Faced with this dilemma, they made a bold decision. They decided to embark on this new adventure. They were going to create their own boutique. But not just anywhere. Their gallery would be located in the heart of the 17th arrondissement of Paris, just a 10-minute walk from the Arc de Triomphe, guaranteeing exceptional visibility.

Their vision didn't stop there. Aware of the difficulties other small brands face in making a place for themselves on the market, they decided to open their showroom to other micro-watch brands. It would be a collaborative space where each brand could exhibit its creations.

The Watch Gallery was born at 10 rue Fourcroy 75017 in Paris. Upon entering its doors, visitors discovered an elegant and refined space, where each watch told a unique story. The exhibiting brands not only benefited from increased visibility thanks to the privileged location, but also from a new distribution model for brands in Kickstarter. The latter can deposit their prototype so that people wanting to finance the Kickstarter can see and touch the watch.

And so, in the 17th arrondissement of Paris, a stone's throw from the Arc de Triomphe, The Watch Gallery continues to write its history, watch after watch, beat after beat.