Founded in 2012, No-Watch UK Limited has established itself as an innovative player in the world of watchmaking. Based in Great Britain, the company specializes in the production of small series watches, where creativity and personalization are at the heart of each creation.

The No-Watch brand was launched in 2013 with two distinct product categories:

Affordable electronic watches with quartz movements, ideal for functional and everyday use.

High-end mechanical watches, intended for collectors, with rare and often personalized features, for discerning enthusiasts.

In 2016, No-Watch UK introduced a bold new brand: Svalbard, inspired by the extreme and captivating landscapes of the eponymous archipelago. More than just a timekeeping device, each Svalbard watch is a work of art that pushes the boundaries of traditional watchmaking.

The distinctive features of the range include:

24-hour dials in military time format.

Single-hand watches, available in 12-hour and 24-hour dials.

Reverse movement models, where the hands rotate in the opposite direction.

Designed to appeal to lovers of rarity and aesthetics, Svalbard watches are not classic utilitarian objects but unique pieces that reflect a bold and creative lifestyle.

A British company with unique expertise
Founded in 2012, No-Watch UK Limited has established itself as an innovative player in the world of watchmaking. Based in Great Britain, the company specializes in the production of small series watches, where creativity and personalization are at the heart of each creation.

The No-Watch brand was launched in 2013 with two distinct product categories:

Affordable electronic watches with quartz movements, ideal for functional and everyday use.

High-end mechanical watches, intended for collectors, with rare and often personalized features, for discerning enthusiasts.

Svalbard: An ode to originality
In 2016, No-Watch UK introduced a bold new brand: Svalbard, inspired by the extreme and captivating landscapes of the eponymous archipelago. More than just a timekeeping device, each Svalbard watch is a work of art that pushes the boundaries of traditional watchmaking.

The distinctive features of the range include:

24-hour dials in military time format.

Single-hand watches, available in 12-hour and 24-hour dials.

Reverse movement models, where the hands rotate in the opposite direction.

Designed to appeal to lovers of rarity and aesthetics, Svalbard watches are not classic utilitarian objects but unique pieces that reflect a bold and creative lifestyle.

A collaborative approach
To guarantee complete customer satisfaction, Svalbard adopts a unique strategy: after each model, the brand conducts in-depth market research. Customer feedback and suggestions are incorporated into future developments, creating a relationship of trust and ever more captivating watches.

At the heart of Svalbard's creations is Gustaf Bergström, a Swedish artist who draws his inspiration from nature, architecture, and the subtle details of life. From childhood, Gustaf cultivated a keen sense of aesthetics, influenced by his father's passions.

His talent was quickly recognized when he won a prestigious graphic design award in Sweden. This marked the beginning of an international career, characterized by works acclaimed worldwide. In 2010, Gustaf discovered his passion for watchmaking and decided to dedicate his art to it.

Today, its avant-garde designs adorn the wrists of professionals, creatives, and adventurers. Each Bergström watch tells a story, embodying the beauty of natural elements and the intriguing facets of life.