Herman trained as a graphic and multimedia designer. He began his career as a web designer in Singapore. In 2002, he returned to Indonesia to pursue his passion for advertising and joined OgilvyOne Worldwide. In 2005, he founded his own design agency, Pomato Asia. Taking on the challenge of launching his own watch brand, he launched Lima Watch in 2014. The rest is history.
At Lima Watch, he collaborated with designers from different fields: Conture Indonesia, a design agency specializing in concrete development, Ayang Cempaka, an internationally renowned illustrator based in Dubai, Nerdmob, a product designer based in Bandung, and Disney Indonesia.
In 2019, Lima Watch won two Indonesia Good Design Selection awards for the Lima Zenga and Lima Time Loop watches. More recently, the Lima Meca 01 also received the Indonesia Good Design Selection 2020 award.
Design process: adding value with good design
From the outset, Lima Watch has placed great importance on aesthetics in the development of its watches. Our design favors the clean lines of basic geometric shapes, enhanced by the exploration of noble materials such as wood, concrete, and metals.
Our goal is to create iconic watches that can stand the test of time and remain unaffected by changing fashions. That's why Lima produces not only watches with a timeless design, but also watches with a quality assurance for long-lasting use.
