Selten is a contemporary micro-brand founded by Leonardo Tsai, heir to a family specializing in watch dials.
Inspired by German excellence, its name means "rare" in German, reflecting a unique creative philosophy.
Each Selten watch is conceived as a unique piece, blending original materials, artistic research and modern precision.
The collections, from meteorite dials to patinated bronze creations, reflect a bold and unconventional approach.
Selten embodies a new kind of watchmaking: free, innovative, and resolutely oriented towards the whole world.