Founded in 1918, Citizen has established itself as a pioneer in global watchmaking, combining technological innovation with elegant design. The brand’s mission has always been to create watches that are accessible to all, thereby democratising precision watchmaking. The name “Citizen” symbolises this ambition: a watch designed for the global citizen.

Citizen has pushed the boundaries of watchmaking with iconic innovations like Eco-Drive technology, which allows a watch to operate without a battery, powered only by natural or artificial light. This revolutionary approach underscores the brand’s commitment to the environment and energy efficiency.

The Citizen range offers a variety of models, from classic watches to sports models and high-tech pieces. Among its innovations are radio-controlled watches, which ensure perfect precision by synchronizing with radio signals, as well as models equipped with GPS functionality, allowing the watch to automatically adjust to the time zone.

With Eco-Drive, Citizen has taken a step forward towards more sustainable watchmaking. This pro-environmental movement has become the brand’s spearhead, aiming to reduce the carbon footprint of its watches. By reinventing the energy of watches, Citizen combines innovation, durability and practicality in each creation.