G-Shock

The History of the brand

Created by Casio in 1983, G-SHOCK was born from the bold vision of Kikuo Ibe, a Japanese engineer passionate about watchmaking, who dreamed of designing an unbreakable watch. After numerous tests and prototypes, he developed a unique design that resists shock and the most hostile environments, marking a turning point in the history of watchmaking. Since then, G-SHOCK has become an iconic brand, recognized worldwide for its exceptional durability and rugged style.

History of the G-SHOCK brand

Extreme robustness

Each G-SHOCK model embodies the constant search for robustness and resistance. The watches are designed to survive extreme conditions, thanks to a unique internal protection system and ultra-resistant materials. Resistant to shock, water, extreme temperatures and vibrations, G-SHOCKs are prized by adventurers, military personnel and demanding professionals who rely on their watch in difficult situations.

Advanced features

G-SHOCK watches aren’t just tough; they also integrate advanced technologies to meet the needs of their users. Some watches in the range include sensors for temperature, altimeter, barometer, as well as GPS and Bluetooth, allowing each model to adapt to varied environments. These advanced features make G-SHOCK versatile allies for outdoor enthusiasts and urban users alike.

An iconic and inimitable style

Every G-SHOCK reflects an unwavering commitment to ruggedness and performance.

“The watch that defies time.”