ANDOANDOANDO

About AndoAndoAndo

I love the word "inclusivity". Why? Because I've always felt excluded.

Men's watches are so big you can't wear them. Women's watches are so small you can't tell the time.

I wanted to create something that was gender-neutral, age-neutral, and fun. That's how AndoAndoAndo was born.

It's not that we have products that appeal to everyone. But we wanted to fill the gaps in the watch industry to make the entire sector more inclusive. A mid-sized watch for men with slender wrists and women with medium-sized wrists, a clock/watch that can be worn/carried hands-free, beautiful dials adorned with crystals for all those who love crystals.

And of course, where is the fun in life if we don't have fun, interesting and original things to enjoy? That's what we are, AndoAndoAndo.

How it all began

I have always been interested in creation and design. Although I studied design at university (environmental design), I spent a little over ten years in writing-related jobs (you can check my LinkedIn page for more details).

In parallel, I became involved in several design-related projects, both in Japan and Finland (but unfortunately not as a designer). However, discovering superb designs and seeing how designers crafted their works rekindled my passion for design.

It was in 2019. I created a draft of AndoAndoAndo's first product, the A-1 automatic watch, then built several prototypes, updated the design and built more prototypes.

Finally, in 2020, I launched my own company, AndoAndoAndo, ​​and decided to get into production.